It’s one of the most overused sentences in the communications industry: “Let’s do a press release!” The press release is perhaps the best-known public relations tool. As a result, it tends to be the first option that comes to mind when a client or company wants to get the word out about their latest project […]
In February of this year, LinkedIn opened its platform to long-form publishing through a program called LinkedIn Publisher. Building off the success of its LinkedIn Influencer program, where industry experts like Richard Branch and Martha Stewart post long-form content, LinkedIn decided to expand the opportunity to all members. Initially just 25,000 members were offered the […]
“Why don’t my news releases get picked up?” Just about every PR consultant has heard this lament at one time or another – often, from a prospective client who’s been trying to handle his own PR with little success. Yet even veteran communications pros have experienced the frustration of sending out a press release that […]
It’s one of the most talked about TV commercials. Old Spice’s “Smellcome to Manhood” commercial features a series of mournful mothers spying on their teenaged sons and lamenting that “Old Spice sprayed a man on my son, now he’s kissing all the women and his chores aren’t done.” Some found the spot hilarious; others found […]
Add Foursquare Founder Dennis Crowley and his wife, Chelsa, to the list of public figures issuing ineffective public apologies. The situation The Crowleys found themselves in the position of needing to make a public apology today, when Boston’s WCVB revealed that Chelsa Crowley ran this year’s Boston Marathon using a forged bib. In reality, the […]
Conferences can be a great place to network and get up to speed on best practices within your industry, but getting the most out of attending a conference or event is about more than just showing up. Once you’ve registered for the conference, what can you do to prepare? Look at the conference agenda and […]
Editorial boards are an age-old tradition at newspapers. Back when traditional media wielded more influence, these groups held enormous power, dictating the tone and direction of a publication’s editorial policy and its stand on various community issues and political races. In today’s digital world, with fractured media and citizen journalism, editorial boards aren’t quite as […]
Recently, we talked about that bane of celebrities and major corporations alike – the public apology – and gave a few examples of some memorable apology train wrecks. As those examples attest, far from quelling a PR crisis, a poorly worded apology can add fuel to the media fire and send the crisis spiraling out of control. […]
At last week’s Legal Marketing Association annual conference in Orlando, three highly accomplished general counsel addressed more than 1,000 legal marketers on ways to better market to them. While they shared a wealth of insights, one common theme arose—personalization. While many marketers think about personalization in terms of advanced customer relationship management (CRM) tools, Amazon’s […]
When my book publisher told me I had to get on Twitter four years ago to “build my platform,” I thought he was crazy. I didn’t have time to sit around reading people’s tweets about what they had for lunch, and no one I knew was even on Twitter to follow me. How was tweeting […]