TGIF, y’all! We’re also thankful to take a break from the NFL headlines this week and bring you some PR and social media winners and loser from other industries. iPhone 6’s unexpected feature Forget Jedi mind tricks. All you need to bend the new iPhone 6 is a tight pair of Dockers or skinny jeans. […]
Michelle King and I had the privilege to attend HubSpot’s INBOUND14 conference in Boston last week. The list of speakers for the event read like the New York Times Best Seller list, with some inbound marketing rock stars thrown in for good measure. From 8:30am keynotes to wall-to-wall sessions, the trip was as exhausting […]
You take the time to write a compelling press release with a great email subject line to hook the journalist…and nothing happens. Journalists don’t respond to your emails or phone calls, and there’s no sign of a written piece when you search the internet. Sound familiar? I want to take you inside the mind of […]
I’ve worked in marketing and public relations for nearly two decades now, and the only constant in this field throughout those two decades? Change. And while the speed with which this industry changes has greatly accelerated over the past few years, I’m still surprised at how slow many companies are in adapting their marketing and […]
Even if you think you understand how to use social media for professional development, you probably aren’t taking advantage of Twitter chats. I know, you’re probably picturing an AOL chat room circa 1999, but Twitter chats really are the hidden gem of social media for professionals. From staying on top of new developments in your […]
Redesigning a large corporate or law firm website is no simple task. Between multiple department heads, vendors and extensive service or practice listings, it’s difficult to keep things moving in the right direction. In an attempt to make your project run as smoothly as possible, here are a few lessons I’ve learned along the (hard) […]
Friday is finally here! Is it just me, or was this a long week? Rep Ink is here to help you usher in the weekend with a look back at some of this week’s noteworthy stories you may have missed. Southwest backpedals after punishing passenger for tweet On Monday, Duff Watson, a Southwest Airlines A-List […]
With all the talk about content marketing lately, it’s surprising how many companies tend to skip right over the “content” part and focus all of their efforts on the “marketing” end.
Remember when traditional marketing was dead? It was only a couple of years ago that everyone from the Harvard Business Review to Forbes magazine was trumpeting the demise of traditional marketing and public relations strategies. In a world of social media and online marketing, they contended, old-school tactics for connecting with customers just wouldn’t cut […]
Before you even go down this road, the first question you should ask yourself is, “Do I really need to outsource content marketing?” From Moz to HubSpot, there are plenty of useful tools and platforms to accommodate in-house marketing teams in publishing and promoting content. But remember, quality is king when it comes to […]