When my book publisher told me I had to get on Twitter four years ago to “build my platform,” I thought he was crazy. I didn’t have time to sit around reading people’s tweets about what they had for lunch, and no one I knew was even on Twitter to follow me. How was tweeting […]
There’s a common misconception that business-to-business communications have to look and sound a certain way… the opposite of good. Do you check your personality at the door upon entering your office building? Neither does your reader. Remember we’re all humans (of varying degrees) and want to be approached in our native language. To ensure sure […]
We know now that content marketing isn’t a fad. In fact, it’s the hottest thing going right now in the marketing world. Companies and professional services firms are becoming content factories, churning out blog posts, articles, white papers and more in an effort to attract customers with their brilliance—but without the hard sell. Just take […]
Through the outdated lens of traditional marketing, it doesn’t really make sense… Spending time and money to create content prospects will find useful and share — without including a single sales message. But unlike skinny ties and huge hair poofs, content marketing is here to stay, and with good reason: More Leads: B2B companies with […]
It’s 5:30 a.m. and my alarm is beeping. I grab my iPhone and turn the alarm off. Instead of jumping out of bed, I hold up my iPhone in the dark and read through Facebook and work emails. I may even read a short news article if it catches my attention. At work, I read […]
Ever clicked on a headline only to be sorely disappointed when the content didn’t live up to your expectations? It’s kind of like connecting with someone online, then being jarred into the horrible realization that they’re a Photoshop ninja upon the first date. Yes, intriguing headlines are highly effective. And since the average attention span […]