We love legal rankings. It’s true. We love a lot of normal loveable things, like dogs and books and hot coffee. But we may be unique in our affinity for keeping tabs on the best legal rankings in the game and sharing that information with our clients. In the past, we’ve chatted in depth about […]
There are plenty of rankings, awards, gold stars, you name it, surrounding the legal sector. While there is a lot of rough out there, Super Lawyers is a diamond we recommend clients consider.
This is the second installment in a two-part series focused on improving engagement for company pages on LinkedIn. Click here to read the first part of the series. By now, you’ve got a solid understanding of LinkedIn’s picky algorithm and you’re laying the groundwork for a robust employee advocacy plan. But if you want to […]
While LinkedIn is a great place for hiring and job-searching, it’s also a gold mine for law firms and lawyers who are looking to establish themselves as thought leaders and build their brands.
If your 2022 goals include increasing awareness of your law firm, becoming a well-known attorney in your practice area, or better promoting your firm’s expertise and accomplishments, media relations must be a central part of your marketing strategy. However, securing media coverage isn’t as simple as putting out a press release. It takes a focused, […]
Best Lawyers is recognized as being one of the oldest and most respected peer-reviewed publications in the legal profession.
Several years ago, I set out to become an industry speaker to promote Reputation Ink’s law firm public relations services to prospective clients. I’ve now spoken to many professional organizations at the local, regional and national levels and can attribute those speaking engagements to winning several new accounts. Securing speaking engagements may be one of […]
This article originally appeared in DRI’s The Voice. We’ve all heard the age-old adage: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” There’s a lot of truth behind this quote: it can be difficult to know where you should invest your marketing dollars. Should you invest […]
Email marketing is the most profitable marketing channel, garnering an ROI of $42 for every $1 spent. However, if you try to start a mass marketing email campaign through your Gmail or Outlook account, you’re going to be hampered by send limits and you could even end up having your personal email or your entire […]
The last time I went to a networking event (over a year ago thanks to COVID-19), I remember sitting in my car and giving myself a pep talk. “This is a party. Go inside and enjoy it. This is a party. Go inside and enjoy it,” I repeated over and over again to myself. While […]