In the legal profession, diversity, equity and inclusion (DEI) have become crucial focal points for organizations striving to create a more equitable and representative environment. One prominent initiative attracting the participation of more and more firms is the Mansfield Rule Certification, created by Diversity Lab.
When I was working at a television station, the first question the news director would ask after a reporter came in with a juicy story was, “Is it exclusive?” She wanted to know if her station was the only place viewers could find the story or if they would at least be the first to […]
Two years ago we published our original Chambers and Partners 101 blog post. Does the memory echo like a gong throughout your bones? I lean towards the dramatic because deciding to submit to Chambers can feel dramatic. And my goal is certainly not to peer pressure you to submit. Not all law firms have the […]
If your law firm has a marketing team and needs a little extra help, or you’re starting from scratch and want to build brand awareness and credibility for your firm, hiring an agency can be extremely beneficial. Maybe you’ve already decided you want to hire an agency and have started to search for one, but […]
In any public relations opportunity a lawyer encounters, it is always important to draw attention to their practices and their firms.
Class is back in session! It’s been a minute, but I’m back to pontificate about the wonders that are legal awards and recognitions. Did ya miss me? (If you’ve been studying up, you know we’ve already chatted about The Legal 500, Law360, Super Lawyers, The Best Lawyers in America and Chambers.) Okay, with a dash […]
Google recently launched a “helpful content” update to its search algorithm to prioritize unique and thorough content for its users.
Losing a leading professional hurts, especially if that lawyer or team member left an indelible mark on the firm. But they must still address the potential fallout from the departure, including how it may affect the reputation of its practice groups, team morale and how existing clients interface with the firm.
“If only reporters and editors would just tell us what they’re covering next.” How often does this thought run through your head as a legal PR professional or marketer? Weekly? Daily? Hourly? Does it haunt your dreams? Your nightmares? Do you wake up in a cold sweat each morning worried you missed getting your sources […]
There are many ways to secure a byline in a key media outlet. While working with a legal PR agency is a surefire method to get in front of the right editors and reporters, it’s just one pathway to publication. Joining a contributor network can be an alternative way to break in — and your […]