In this episode, John Byrne, the Chief Marketing Officer at Gould & Ratner and the 2025 President of the Legal Marketing Association, disputes the idea that legal marketing is behind other professional services industries. He and Michelle Calcote King discuss how forward-thinking law firms are harnessing the power of content marketing and leveraging data analysis to bolster client retention. John emphasizes the vital role of relationship selling in legal marketing and explores how marketers can earn a seat at the table at their firms. John’s insights empower marketers to recognize their influence and champion the value of their profession.

Legal marketers who want to remain a trusted source for their audience need to pay attention to the media landscape shift

I’m sharing some trends I believe any professional services firm or B2B company should consider when implementing marketing strategies this year.

According to LinkedIn, members engage with 1.5 million pieces of content every minute, a testament to the platform’s success at fostering connection.

Attorney bios are among the most frequently visited pages on a law firm’s website, used by decision-makers to compare and contrast firms and gauge attorney skills and compatibility.

How much more efficient and effective does AI actually make marketing agencies?

Here are 12 AI tools that can support the creation of thought leadership content and best practices for implementing them.

How to make that dreaded on-cam interview easier for yourself.

Legal marketers and attorneys might have used the Chambers portal in the past as a place to pull badges and view rankings, but there are yet more treasures just waiting for you to check out and leverage in your Chambers process.

At conferences, expos and other industry events, the sea of email and phone pitches temporarily parts to make way for real, face-to-face connections with journalists. Here’s how — and why — professionals in the legal, architecture, engineering and construction (AEC) industries should seize this opportunity to meet the media.

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