Mid-March can be a time when luck is top of mind. And while we love a found penny and the random four-leaf clover, we see time and again how law firms never luck into coverage. Instead, they proactively seek out opportunities, and we have the best ones for you this month:
Congratulations! You’ve successfully implemented an email marketing strategy to connect with your clients and prospects. Email marketing is a potent tool for getting a high return on your marketing investment. But, wait! Just a day after hitting ‘send,’ you receive that dreaded message: “So-and-so didn’t receive the email; it went to spam.” Even worse? Your […]
Roses are red, Violets are blue. Your attorneys want recognition, And we want that for them too! Okay. Writing holiday poems may not be our strong suit. But you know what is? Helping our legal clients find the award programs best suited for their expertise and goals.
Using video in your marketing strategy stacks the odds in your favor — and research proves it! Multiple studies into buyer behavior demonstrate that people like to see companies use video. It helps them digest information faster and builds brand credibility and authenticity, translating to ROI at a much faster pace. Plus, 91% of businesses […]
If you subscribe to our newsletter, then you know that we already bring you the latest and greatest award opportunities to showcase your firm’s expertise and accomplishments. But what happens when you win an award? You want everyone to know (particularly potential clients and recruits), but you might not know where to start when promoting […]
Law firms are known for the diverse minds and unique perspectives they bring to the table for clients. But that approach does not always lend itself well to law firm PR and content marketing.
I love a good podcast. The ones that make me feel like the host and guest are standing in the same room are instant favorites — doesn’t matter what genre it is. Personal entertainment aside, they’re also a fantastic business opportunity for B2B companies. Not only does running a podcast enable you to build brand […]
When our Principal and President Michelle Calcote King began Reputation Ink’s “Spill the Ink” podcast in November of 2020, she wanted to try something new. Over several episodes, she began to see the benefits of the podcast, and stuck to it. Now with more than 70 episodes, Michelle has learned a lot about the benefits […]
In the legal profession, diversity, equity and inclusion (DEI) have become crucial focal points for organizations striving to create a more equitable and representative environment. One prominent initiative attracting the participation of more and more firms is the Mansfield Rule Certification, created by Diversity Lab.
When I was working at a television station, the first question the news director would ask after a reporter came in with a juicy story was, “Is it exclusive?” She wanted to know if her station was the only place viewers could find the story or if they would at least be the first to […]