User-generated content marketing: How your employees can contribute video with their smartphone
You don’t need a Hollywood movie studio to be a B2B video marketer. In fact, you already have a team of videographers at your disposal: your employees. And they already have access to a high-powered video camera in their purse or pocket: their smartphone.
After all, the best camera is the one you have with you.
So why should you care about employee-generated video content? Glad you asked.
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