AEC firms: Why 2017 is the year to kick your content marketing into high gear

February 21, 2017

Why 2017 is the year to kick your content into high gear

Alright, we’re more than a month into this brave new world we’re calling 2017. So how are those resolutions coming?

Maybe you’re crushing that 5K training plan (good for you!), or perhaps you decided a world without fried chicken taco shells isn’t a world you want to live in (you do you, friend). Or maybe the whole New Year’s resolution thing is too mainstream for you. That’s cool, too.

Regardless of where you stand, there’s a conversation we need to have that’s bigger than a simple resolution.

See, a resolution is a choice to do something, but when it comes to the AEC industry, content marketing isn’t really a choice anymore — if you want your business to boom, at least.

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Manufacturing marketing: It’s time for a winning blueprint [e-book]

February 9, 2017

Manufacturing marketing: it's time for a winning blueprint

Takeaways from HubSpot’s latest e-book, Constructing a Winning Blueprint in 2017  

 

New year, new budget. And if you’re like me, that new diet is already long gone. So, how about a new (or at least improved) marketing strategy?

While old habits die hard in industries like manufacturing, now is a great time to change those ineffective sales and marketing ways with a little help from your friends. 

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4 AEC industry lessons from HubSpot’s INBOUND conference

November 14, 2016

4 AEC industry lessons from HubSpot’s INBOUND conference

Friday morning I was listening to Alec Baldwin live (yes, he did a few Trump impersonation bits). The day before I watched Randi Zuckerberg interview Anna Kendrick. Why such a star-studded week? I attended HubSpot’s annual INBOUND conference in Boston. It’s the third year I’ve gone, and the second that I’ve brought my team. A few other people were there, too — a staggering 19,000 people from 92 countries hobnobbed with Baldwin, Kendrick et al.

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