In this episode of “Spill the Ink,” Michelle Calcote King sits down with Gabe Lett, Chief Marketing Officer at Prairie Engineers, to explore what happens when technical experts dictate marketing decisions and marketing teams get buried in proposal work. According to Gabe, the results are ineffective communication, missed opportunities for business development and frustrated professionals […]
AI has made it easy for anyone to look credible online. With polished bios, sleek websites and even AI-generated project descriptions, it’s harder than ever for buyers to tell which firms have the real-world experience they seek — and which just sound like they do. In the AEC industry, that distinction matters. Owners, developers and […]
CLIENT Superior Construction is a fourth-generation family-owned and -operated heavy civil contractor specializing in complex infrastructure and transportation projects. Initially founded in Gary, Indiana, the company has since established a significant presence within the states of Florida, the Carolinas, Tennessee and Illinois. In 2021, Reputation Ink became Superior’s full-service agency of record, handling all aspects […]
AI has changed the content landscape. Now, anyone can produce a polished, credible-sounding blog post in seconds. As a result, the bar for real thought leadership has quietly — and significantly — risen. The result? A sea of sameness. Smart-sounding copy, templated structures and headlines that all blur together. In our last post, we explored […]
CLIENT Superior Construction is a fourth-generation family-owned infrastructure contractor. Established in Gary, Indiana, the company’s foundation has always been building the infrastructure of America. In recent decades, Superior has grown exponentially, expanding into new markets across the Southeastern United States and taking on larger, more complex projects across various industries, including transportation, industrial, petrochemical, marine, […]
CLIENT Superior Construction is a fourth-generation family-owned and -operated heavy civil contractor specializing in complex infrastructure and transportation projects. Initially founded in Gary, Indiana, the company has since established a significant presence in Florida, the Carolinas, Tennessee and Illinois. In 2021, Reputation Ink became Superior’s full-service agency of record, handling all aspects of public relations, […]
When an architecture, engineering, and construction (AEC) firm is awarded a major contract to repair natural disaster-related damage, it’s more than just a business opportunity—it’s a responsibility that requires careful, empathetic communication with the affected community. In the wake of a disaster, emotions run high, and public trust can be fragile. How an AEC firm […]
Client Situation With a portfolio of over 10,000 customers, Arcoro is a premier provider of modular HR solutions for the construction industry. The software company delivers specialized solutions that address the unique hiring, management and growth challenges faced by construction and field-based companies. To strengthen its market position, Arcoro partnered with Reputation Ink to increase […]
AI has changed the content game. For years, professional services firms relied on a steady stream of blog posts, client alerts and insight pieces to showcase their expertise. But now, artificial intelligence can generate “smart-sounding” content in seconds — and suddenly, even the most polished article isn’t a guaranteed differentiator. This shift brings both opportunity […]
The misconception that “anyone can do marketing” creates barriers that relegate AEC marketers to tactical roles rather than strategic business partners. In this “Spill the Ink” episode, Michelle Galindez, Director of Marketing and Communications at Syska Hennessy Group, discusses practical strategies for marketing leaders to find their voice, challenge assumptions and demonstrate value in terms […]