Robo-content: What humans face in a world run by machines

January 17, 2017

Robo-content: What humans face in a world run by machines

Reputation Ink’s exclusive interview with Carmen Simon, Ph.D. of Memzy

 

They help us find love online, arrive at our destinations without asking strangers, self-diagnose medical symptoms and find the next round of Netflix shows to binge-watch. They are algorithms.

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7 tools to make any content writer drool

August 11, 2016

The first of our Content Marketing Roundup series

7 tools to make any content writer drool

Content creation is a beast in and of itself, let alone when you’re trying to crank out some copy on a Friday afternoon. So, to help with the Mondays, Fridays, and everything between, we’ve pulled together a roundup of writing tools that every communicator should love.

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What to include in the perfect press release

July 28, 2016

A field trip through the 7 key elements of a great release

As a kid in grade school, the words “we’re watching a movie today” was music to my ears. Would it be another boring PBS documentary or something exciting like “Bill Nye the Science Guy?” No, even better — “The Magic School Bus.

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#FamousMelaniaQuotes: How to avoid plagiarism in your marketing

July 19, 2016

#FamousMelaniaTrumpQuotes: How to avoid plagiarism in your marketing

Melania Trump’s elephant-sized mistake is trending everywhere, positioning plagiarism as one of the most talked about topics from the Republican National Convention. ICYMI: The wife of presumptive Republican nominee Donald Trump gave a speech that contained word-for-word pieces of current first lady Michelle Obama’s 2008 speech

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Is your company guilty of these top blogging mistakes?

April 21, 2016

Is your company guilty of these top blogging mistakes?A blinking cursor on a blank screen is the devil on the shoulder of a writer. It’s the visual manifestation of writer’s block. My most recent episode? When I was trying to pen a guest article for a local business magazine. I wanted to contribute something that would educate B2B marketers. I know. Not very narrow. *Blink. Blink. Blink.* Then, I thought of ways I probe our clients when determining topics for their blog posts. “What’s a common misperception or challenge you’re noticing from your clients?” Well, for us, it’s blogging. Devil gone. 

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A blog with stick figures has some of the most engaging marketing copy (and here’s why)

March 10, 2016

 Screen Shot 2016-03-09 at 2.46.39 PM (2)

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The Social Saga: 3 Exciting New Social Media Tools for Content Marketers

February 18, 2016

The Social Saga: 3 Exciting New Social Media Tools for Content Marketers

It’s no secret there are (literally) millions of potential prospects just waiting to be found on social media. The hard part is figuring out how to engage them. Marketers spent years waiting for technology to catch up to the capabilities they envisioned. Soon, it’ll be marketers catching up to all the potential social media has to offer. Not only do social media channels inherently support the inbound strategy — creating and promoting informative, non-salesy content to engage consumers and convert prospects — but now they’re beginning to offer ways to track progress. Thanks to innovative new tools, social media is becoming more than just a convenient way to reach a massive audience, but a prime platform for strategic content marketing.

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8 imminent content marketing trends you can’t ignore in 2016

January 14, 2016

8 imminent content marketing trends you can’t ignore in 2016

2016 is here with lots of ch-ch-ch-ch-changes to offer (R.I.P. David Bowie). Yes, we’ll be getting a new president, but our industry will also be accelerating like your uncle’s new Tesla. Luckily for me, some of the top content marketing blogs have already done the hard work of tracking down industry idols (e.g. Ann Handley; Sonia Simone) to ask their predictions for this coming year. And though they may have not been able to predict the name of Kimye’s baby like this guy,

8 imminent content marketing trends you can’t ignore in 2016

I’m feeling pretty confident that these industry gurus will be pretty spot-on with their forecasts.

Let’s get trendy

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Make Your Mark on Inbound Marketing with Storymaking: How storymaking helps you connect with your audience

January 8, 2016

Make Your Mark with Storymaking

One evening about a year ago, I found myself trying on glasses frames for about two hours in my apartment. I don’t even wear glasses. But my former roommate Victor does. He had ordered five pairs of frames from Warby Parker as part of their free five-day home try-on offer. I thought this was the coolest thing; I’d certainly never heard of anything like it. And as a college gonfiabili student with no discernible income, being able to try on glasses at home for free was pretty damn great, even if I wasn’t looking for glasses in the first place.

Victor and I tried on all five pairs he ordered and explored dozens of other designs on the Warby Parker website. I had to wonder: what was the reason behind such an awesome try-on offer? Their company story is fascinating. It began when the founders’ frustration with crazy-expensive glasses finally boiled over. They wanted to make sight—a basic necessity—more readily accessible to those in need of glasses. And so they did.

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