“If I had more time, I would have written a shorter letter.” The old quote—attributed at times to Winston Churchill—says it all. Concise writing is difficult. But it’s important—not just as a matter of good writing, but for effective marketing. In 2013, a human being’s average attention span was calculated at 8 seconds. That was […]
Happy Friday! Here’s what you may have missed this week in marketing, public relations and social media news: ALS ice bucket challenge takes the digital world by (ice) storm We can’t cover the world of marketing and social media from the past week without discussing the ALS ice bucket challenge. While I’m sure many of […]
Remember the good old days when you would publish a press release to a newswire like PR Newswire or BusinessWire and suddenly your news flooded the Internet? Well, no longer. I’ve personally never been a big fan of newswires, as I believe a targeted public relations strategy (tailored media pitches sent to specific journalists) is […]
I’ve worked in marketing and public relations for nearly two decades now, and the only constant in this field throughout those two decades? Change. And while the speed with which this industry changes has greatly accelerated over the past few years, I’m still surprised at how slow many companies are in adapting their marketing and […]
Thank goodness it’s Friday! We’ve had an exciting week here at Reputation Ink and are about to have even more fun as we move to a new office this weekend (more details to come). Here is what you might have missed in the world of marketing, public relations and social media this week:
In 1970, Citibank set in motion a series of events that eventually gave birth to a movement dedicated to simple, clear writing. Now called the plain language movement, Citibank’s efforts resulted in legislatures across the country passing laws requiring documents like insurance policies and consumer contracts to be written simply.
If you’ve ever worked with a public relations agency—or any consulting firm or professional services provider for that matter—you know that the outcomes can vary widely. There are many, many PR firms out there, and their level of expertise, experience and ability to consistently deliver results varies greatly.
We made it to Friday! What a week. We enjoyed a quick trip to Atlanta to present to the Legal Marketing Association on media relations, put the final touches on two new blogs for two separate clients, publicized a corporate client’s acquisition, brainstormed names for a new company, wrote a variety of blog posts and […]
We’re excited to launch a new feature today on INKsights. That’s a Wrap is our Friday round up of some of the week’s most notable stories in marketing, public relations, social media, digital media and content marketing. Our goal is to keep you informed so you can more effectively market and communicate in today’s ever-changing […]
As website content writers and strategists, we’ve been involved in many projects that go like this: An information architecture (the organization or structure of the site) has already been developed, wireframes created, page layouts designed, colors chosen, photos taken and “lorem ipsum” (industry standard “dummy” text) placed throughout. And that’s when we get a call. […]