Knowledge Center
Trust Is Personal: Why Clients Hire Lawyers, Not Law Firms — and What to Do About It
Steven Gallo | Feb. 3, 2026 | INKsights Blog
The legal market is saturated with interchangeable claims: experience, results, client-first service. (Yawn.) Now “AI-powered efficiency” is getting stapled to...
The Top 9 Media Mistakes Lawyers Make
Steven Gallo | Jan. 14, 2026 | INKsights Blog
A solid public relations strategy is an essential part of...
Why AEC Firms Can’t Rely on Silence and ‘No Comment’: The Case for Proactive Reputation Management
Steven Gallo | Oct. 15, 2025 | INKsights Blog
As a former reporter, I learned quickly that silence rarely...
Steven Gallo Writes: “How to Position Your Company as a Safety Leader”
Steven Gallo | May. 8, 2025 | Newsroom
Discover how to leverage your AEC firm's safety record as a powerful market differentiator. Read Steven Gallo's eight strategies to...
How a Former Journalist Can Take Your PR Strategy to the Next Level
Steven Gallo | Apr. 2, 2019 | INKsights Blog
Let’s not sugarcoat it: Journalists and public relations professionals don’t...
What is Influencer Marketing? (and Why B2B Companies Should Care)
Steven Gallo | Jan. 6, 2017 | INKsights Blog
Reputation Ink’s exclusive interview with Promise Phelon of TapInfluence Consumers...
Sales Stories 101: Crafting an Effective Narrative
Steven Gallo | Oct. 13, 2016 | INKsights Blog
When was the last time you told a good story? What about a good sales story? A compelling narrative can...