Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
How Much Should You Spend on Marketing During a Recession? Here’s What the Research Says
Michelle Calcote King | Apr. 13, 2020 | INKsights Blog
As COVID-19 sweeps the world, our economy is quickly going down the toilet (along with stockpiles of toilet paper). Unfortunately,…
How Law Firms Should Communicate About Coronavirus
Michelle Calcote King | Mar. 14, 2020 | INKsights Blog
Unless you’re living under a rock (which might be a…
Legal Marketing Ethics: How Specific Can a Law Firm Get With Targeted Social Media Advertising?
Reputation Ink | Feb. 10, 2020 | INKsights Blog
Law firm advertising and social media. These two subjects are…
How Law Firm Marketers Can Use Client Testimonials Ethically
Michelle Calcote King | Jan. 29, 2020 | INKsights Blog
Referrals and relationships are the lifeblood of law firm marketing and business development. Thus, it makes sense that law firms…
Boo! Five Scary Pitfalls to Avoid During Law Firm Marketing Budget Season
Michelle Calcote King | Oct. 24, 2019 | INKsights Blog
*Foreboding, creepy music plays* Our law firm marketer hero is…
From Blah to Ah-ha! How to Write Law Firm Case Studies That Win New Business
Michelle Calcote King | Sep. 24, 2019 | INKsights Blog
This post was first published on Law Journal Newsletters. Visit…
13 Blogs Legal Marketers Should Follow
Reputation Ink | Jul. 2, 2019 | INKsights Blog
I love a good Stephen King book — and not just because I’m into spooky stories and horror movies. The…
The Hidden Costs of Cutting Your Legal Marketing Budget
Michelle Calcote King | Jun. 19, 2019 | INKsights Blog
Note: This post was first published on the Thomson Reuters…
7 Decisions to Make Before Beginning a Content Project
Michelle Calcote King | Jun. 6, 2019 | INKsights Blog
Content projects — such as website updates and new bios,…
Differentiate Your Law Firm Marketing With Personality and a Unique Voice
Reputation Ink | May. 22, 2019 | INKsights Blog
What does your law firm’s marketing content say? Does it have a voice? Is anyone listening? Nowadays, all of us…
8 Ways to Get People to Sign Up for Your Newsletter
Michelle Calcote King | May. 16, 2019 | INKsights Blog
Want the good news or the bad news first? Let’s…
Law Firm Diversity: How to Showcase Your Efforts (and Not Be Fake)
Reputation Ink | May. 7, 2019 | INKsights Blog
The issue of diversity in the modern law firm is…
