Your source for smart, strategic marketing & PR insights for professional services firms.
INKsights is Reputation Ink’s blog for marketing leaders, law firm managing partners, and AEC firm executives who want to elevate their brand, grow their visibility, and drive business growth through strategic public relations and thought leadership-driven marketing.
Because your firm’s expertise deserves to be seen, heard — and hired.
Shortlisted by a Bot? How AI Is Shaping the Future of Firm Selection
Jennifer Powell | Sep. 15, 2025 | INKsights Blog
The buyer journey isn’t linear anymore — and AI is accelerating the shift. Where once clients moved slowly from awareness…
Beyond the Polish: How Law Firms Prove Credibility in the Age of AI
Jennifer Powell | Aug. 29, 2025 | INKsights Blog
Today’s legal marketplace is crowded with firms that look strong…
ChatGPT as the New Gatekeeper: How Law Firms Can Optimize for AI Discoverability
Ashton Nichols | Aug. 19, 2025 | INKsights Blog
The legal marketing landscape is experiencing a seismic shift. While…
Is Your AEC Firm Invisible to AI Discovery? Here’s How to Fix It
Kathryn Bracho | Aug. 15, 2025 | INKsights Blog
Your firm just lost out on a major project. The client said they “went with someone else who seemed like…
The New Rules of Trust for AEC Firms in the Age of AI
Jennifer Powell | Aug. 1, 2025 | INKsights Blog
AI has made it easy for anyone to look credible…
AI Can Summarize — Only You Can Lead With a Point of View
Jennifer Powell | Jul. 8, 2025 | INKsights Blog
AI has changed the content landscape. Now, anyone can produce…
Don’t Have a Law Firm Marketing Department? Here’s Where to Start
Raychel Lean | May. 1, 2025 | INKsights Blog
How to build a solid marketing and PR foundation for your law firm when you’re growing fast but flying solo….
Using Design to Achieve Business Goals: A Law Firm Marketing Guide
Raychel Lean | Apr. 1, 2025 | INKsights Blog
(Hint: It’s not about making things look pretty) Imagine two…
Big Law’s High Prices Are a PR and Marketing Opportunity for Midsize Firms: 5 Strategic Tips
Raychel Lean | Mar. 4, 2025 | INKsights Blog
Master your firm’s marketing and PR strategy to become the…
Building Stronger AEC Partnerships Through Collaborative Marketing
Reputation Ink | Feb. 28, 2025 | INKsights Blog
The architecture, engineering, and construction (AEC) industry is built on personal connection. Projects aren’t just about blueprints and budgets. They’re…
Top B2B Marketing Trends for Professional Services in 2025
Michelle Calcote King | Jan. 13, 2025 | INKsights Blog
I’m sharing some trends I believe any professional services firm…
Useful Linkedin Features B2B Firms Should Use to Enhance Their Marketing
Reputation Ink | Nov. 26, 2024 | INKsights Blog
According to LinkedIn, members engage with 1.5 million pieces of…
