Robo-content: What humans face in a world run by machines

January 17, 2017

Robo-content: What humans face in a world run by machines

Reputation Ink’s exclusive interview with Carmen Simon, Ph.D. of Rexi Media

 

They help us find love online, arrive at our destinations without asking strangers, self-diagnose medical symptoms and find the next round of Netflix shows to binge-watch. They are algorithms.

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7 tools to make any content writer drool

August 11, 2016

The first of our Content Marketing Roundup series

7 tools to make any content writer drool

Content creation is a beast in and of itself, let alone when you’re trying to crank out some copy on a Friday afternoon. So, to help with the Mondays, Fridays, and everything between, we’ve pulled together a roundup of writing tools that every communicator should love.

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Is your company guilty of these top blogging mistakes?

April 21, 2016

Is your company guilty of these top blogging mistakes?A blinking cursor on a blank screen is the devil on the shoulder of a writer. It's the visual manifestation of writer's block. My most recent episode? When I was trying to pen a guest article for a local business magazine. I wanted to contribute something that would educate B2B marketers. I know. Not very narrow. *Blink. Blink. Blink.* Then, I thought of ways I probe our clients when determining topics for their blog posts. "What's a common misperception or challenge you're noticing from your clients?" Well, for us, it's blogging. Devil gone. 

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A blog with stick figures has some of the most engaging marketing copy (and here’s why)

March 10, 2016

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Make Your Mark on Inbound Marketing with Storymaking: How storymaking helps you connect with your audience

January 8, 2016

Make Your Mark with Storymaking

One evening about a year ago, I found myself trying on glasses frames for about two hours in my apartment. I don’t even wear glasses. But my former roommate Victor does. He had ordered five pairs of frames from Warby Parker as part of their free five-day home try-on offer. I thought this was the coolest thing; I’d certainly never heard of anything like it. And as a college student with no discernible income, being able to try on glasses at home for free was pretty damn great, even if I wasn’t looking for glasses in the first place.

Victor and I tried on all five pairs he ordered and explored dozens of other designs on the Warby Parker website. I had to wonder: what was the reason behind such an awesome try-on offer? Their company story is fascinating. It began when the founders’ frustration with crazy-expensive glasses finally boiled over. They wanted to make sight—a basic necessity—more readily accessible to those in need of glasses. And so they did.

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Simple is Better: How plain language benefits your content

November 2, 2015

Simple is Better: How plain language benefits your content

OK, so I’m pretty new to content marketing. As of this week, I’ve got a little over one full month of on-the-job experience under my belt, and I’m well aware that I have a long way to go before I can declare myself an actual content marketer. I’ll get there, just bear with me for now.

Like any form of writing, inbound marketing has its own unique flare about it. I’ve found it to be sort of like personal blogging, but on a professional platform. You pick and choose which topics really interest you, and write about why other people should care about them, too. So, my first impression of inbound marketing is teaching the world about the things you enjoy, which is pretty damn cool.

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Are you helping or hurting your marketing content?

August 19, 2015

summer jam series (1)
Effective writing is an integral part of marketing success and excellent writers are necessary in producing valuable content. While sometimes you’re helping your marketing content, other times (without noticing) you could be hurting it. If you’re not writing with a purpose, you’ve chosen the latter. Since this is my first time working in a marketing firm, it was no surprise that I needed to sharpen my writing skills and fine-tune my technique. If you’re in need of some improvement (let’s be honest, everyone has room to improve), there are a number of resources available online to help hone your skills.

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9 reasons your content marketing isn’t working

July 20, 2015

1More marketers are spending time, money and resources on content marketing than ever before. In fact, 42 percent of businesses now publish new content at least weekly. However, the majority of these efforts continue to fail. Why is this? While the reasons are wide-ranging, I see some mistakes happening over and over again:

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Why longer content works in today’s 140-character, soundbite, snackable, tweet-frenzied world

March 24, 2015

Long live long-form contentHow many times have you heard that no one reads anything longer than a 140-character tweet anymore? That our attention spans are shot due to digital information overload, multi-tasking and multi-channeling? That if you create anything longer than 200 words or 30 seconds no one will pay any attention to it? Soundbites! “Snackable” content! Tweets!

Wrong. Wrong. Wrong. (Well, except for the attention-span thing.)

While technology has certainly changed the way we think and process information, people still desire substantial information. They just consume it differently. In fact, due to the overwhelming glut of content available on the Internet today, Internet users are becoming more discerning about the content they consume, searching and scanning for content that’s worth their attention and time, and engaging more heavily with valuable, lengthy content. And in the online world — where everyone can be a publisher — the way to distinguish yourself is by producing an outstanding piece of substantial content that stands out from the rest.

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Change the game in your career by becoming a visible expert

March 11, 2015

How I transformed my career from lawyer to ESPN reporter to sports marketing consultant by becoming a ‘visible expert’

476720863On Wednesday, March 11, I’m honored to be a panelist at the Jacksonville Women’s Leadership Forum on a panel entitled “Game Changers: Career-Defining Moments.” At just 33, why was I chosen for a panel on career-defining moments? It was probably because of that big career switch I made four years ago when I left my law practice and became ESPN’s sports business reporter on my way to becoming a nationally recognized expert on the business of college sports.

As I’ve prepared for my panel the past few weeks, I’ve been struggling to pinpoint the exact moment that changed my career.

My gut reaction was to say it was when I got my first book deal. Except, I wouldn’t have gotten that first book deal if I hadn’t written a legal journal article on the same subject or blogged

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about it for months afterwards. So was one of those my game-changing moment?

It took me a few weeks, but I finally figured it out. All those things — my legal journal article, my blogging, my book deal, my eventual invitation to write for Forbes and appear on television for Comcast Sports Southeast — they were all stairsteps on my way to my true game-changing moment: when I became a “visible expert” on the business of college sports.

What is a visible expert?

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