Instagram: 4 free apps to better manage your college athletics account

February 3, 2015

Instagram: 4 free apps to better manage your college athletics account

Facebook’s billion-dollar baby recently reached a major milestone, with Instagram officially raking in more than 300 million users by the end of 2014. This isn’t shocking given the photo-sharing platform has shown no signs of slowing down since it first hit the social scene in 2010—inspiring Facebook’s acquisition of the app in 2012.

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Yes, it’s that New Year’s post: one look back, two steps ahead

January 5, 2015

Superhero_20152014 was a big year for Reputation Ink. As many of us do at this time of year, over the holidays I reflected on the year. As I thought about how busy it had been, I started to think about everything we achieved and somewhat startled myself when I developed a list. Here are some of the highlights:

Out with the old, in with the Ink

We started the year as Reputation Capital. In March, we rebranded to Reputation Ink and haven’t looked back. While I loved the name that we originally launched with back in 2011 (and as any company founder knows, it can be hard to let go of some things), I now love the name Reputation Ink even more. It perfectly reflects our commitment and passion for quality writing and how we use great writing to build our clients’ reputations.

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Want better marketing? Start by retaining your agency

December 4, 2014

teamwork, retaining an agency

Many companies struggle with determining whether it makes sense to secure a monthly retainer with an inbound agency or marketing firm, or employ these agencies on a project-only basis.

 

As someone who used to work for an agency on the project fee model, where assignments are scoped and an agreed-upon budget is determined before work begins, I can honestly say that the employees, the agency and the work suffer. Projects are underbid and overspent, leaving creatives frazzled and holes in agencies' pockets.

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College football marketing and public relations: Week 14 hits and misses

December 2, 2014

The time has come. This marks the season finale of our college football series. We want to thank y’all so much for tuning into our roundups week after week, checking out the best of the best and, of course, the worst of the worst.

Now, let us take a moment of silence.college football marketing and pr

Pull yourselves together! We’ll be back in January for our first-ever college basketball marketing and public relations series. So let’s go out with a bang by rifling through our final hits and misses of the season.

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The content shock is coming: what to do about it

November 13, 2014

content shockAt the beginning of this year, noted marketing thought leader Mark Schaefer of {grow} wrote a now somewhat infamous blog post titled Content Shock: Why content marketing is not a sustainable strategy. If you haven’t read it, I’d recommend taking a moment to do so. His basic theory is that we are nearing the intersection of increasing volumes of content with our limited human capacity to consume it.

In other words, as companies jump on the content marketing bandwagon in droves, pumping out blogs, e-books, reports, videos and more, it’s becoming harder and harder to get people’s attention and succeed with the strategy. Just a few years ago, if you put a blog up and plugged away at it, you were a first mover and were pretty much guaranteed to have some success and earn attention from the audiences you were trying to reach. Today it’s much harder.

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College football marketing and public relations: Week 4 hits and misses

September 23, 2014
Texas A&M mascot Reveille and Cadet Ryan Kreider

Texas A&M mascot Reveille and Cadet Ryan Kreider (via Texas A&M University's Facebook page)

Football’s off-the-field drama has consumed headlines, Twitter and television screens unlike ever before, and in Week 4 that bled down to the collegiate level. While we’ve got no shortage of misses this week, fear not—we were able to scrounge up some feel-good stuff, too. Check out everything we chalked up in our weekly batch of college football marketing and public relations hits and misses. 

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That’s a Wrap! Surge soda returns, Urban Outfitters' latest fail, how women are helping the NFL and Zumba's first commercial

September 19, 2014

Newspaper headlines

It’s been a long week, and we’re ready to kick off our shoes, throw on some sweats and sink into our cozy couches. Who’s with us? But before we check out and get lost in what’s ahead, let’s look back at what swept headlines this week (in PR, social media and marketing—because that’s the fun stuff).  

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