How new service EdgeTheory is leveraging college sports fans on Twitter

May 11, 2015

WAOM

Ole Miss Athletics is partnering with EdgeTheory, which calls itself a "conversation media company," for a new Twitter campaign centered around the message "We Are Ole Miss" using the hashtag #WAOM.

Instead of simply asking fans to use the hashtag, or creating a contest to incentivize fans to use the hashtag, Ole Miss is using EdgeTheory's Soundboard technology to push out pre-approved tweets through fans' own Twitter accounts.

How it works

"Soundboard works with a team’s athletic department or marketing group to coordinate and publish pre-approved messages through the Twitter accounts of their fans," explained EdgeTheory's chief administrative officer, Darryl Pieroni. "The result is increased conversation share of the games, trends, and events that make up the buzz around their team’s program. "

"When one person talks, soon two people are talking. When thousands are talking, the sky's the limit."

Who can join and how

Anyone with a Twitter account can join the #WAOM campaign for free (and, in fact, even those without a Twitter account can sign up and an account will be created for them). Fans simply go to weareolemiss.com to sign up. As you can see from the screenshot below, fans get the choice to customize the tweets that will be generated for their account.

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Near a microphone? Be careful with your words

April 9, 2015

Is that microphone on?

In the past few weeks, there have been numerous examples of people speaking within range of a microphone that they either 1) didn’t know was on, or 2) knew it was on and didn’t care if what they said was heard.

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Publicity stunts can be bold - just don’t let them backfire

March 18, 2015

Publicity Stunts Can Be Bold - Just Don't Let Them BackfireFor years, PR and marketing stunts have been doing what they are designed to do – make media headlines and generate attention with the public. One of the earliest publicity stunts was in 1896 when the Missouri-Kansas-Texas Railroad organized a staged crash between two full-size trains in Crush, Texas. Attendance was free with 40,000 people viewing the crash, but unfortunately the stunt backfired – some of the attendees lost their lives when the train boilers exploded blasting bolts, iron scraps and debris into the crowd.

Since then stunts have come in many forms, and some have even gone from stunt to time-honored tradition such as the Macy’s Thanksgiving Day parade. As the world has gone digital, so have stunts with some receiving the most attention via social media and some beginning on social platforms.

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2 simple Gmail hacks for the efficient communications professional

February 17, 2015

2 simple gmail hacks for the efficient communications professional

Whether you’re in public relations, journalism or content marketing, the meat of your job is communicating. And with communicating comes emailing—lots and lots of emailing. You’re constantly clicking in your inbox:

  • Pitching
  • Sourcing
  • Setting up interviews
  • Sending follow-ups for all of the above
  • Following up on your follow-ups

It comes with the territory. However, if you use Gmail, there are plenty of hacks out there to make your life at little easier. Here are my two favorites at the moment:

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Instagram: 4 free apps to better manage your college athletics account

February 3, 2015

Instagram: 4 free apps to better manage your college athletics account

Facebook’s billion-dollar baby recently reached a major milestone, with Instagram officially raking in more than 300 million users by the end of 2014. This isn’t shocking given the photo-sharing platform has shown no signs of slowing down since it first hit the social scene in 2010—inspiring Facebook’s acquisition of the app in 2012.

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Yes, it’s that New Year’s post: one look back, two steps ahead

January 5, 2015

Superhero_20152014 was a big year for Reputation Ink. As many of us do at this time of year, over the holidays I reflected on the year. As I thought about how busy it had been, I started to think about everything we achieved and somewhat startled myself when I developed a list. Here are some of the highlights:

Out with the old, in with the Ink

We started the year as Reputation Capital. In March, we rebranded to Reputation Ink and haven’t looked back. While I loved the name that we originally launched with back in 2011 (and as any company founder knows, it can be hard to let go of some things), I now love the name Reputation Ink even more. It perfectly reflects our commitment and passion for quality writing and how we use great writing to build our clients’ reputations.

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Want better marketing? Start by retaining your agency

December 4, 2014

teamwork, retaining an agency

Many companies struggle with determining whether it makes sense to secure a monthly retainer with an inbound agency or marketing firm, or employ these agencies on a project-only basis.

 

As someone who used to work for an agency on the project fee model, where assignments are scoped and an agreed-upon budget is determined before work begins, I can honestly say that the employees, the agency and the work suffer. Projects are underbid and overspent, leaving creatives frazzled and holes in agencies' pockets.

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College football marketing and public relations: Week 14 hits and misses

December 2, 2014

The time has come. This marks the season finale of our college football series. We want to thank y’all so much for tuning into our roundups week after week, checking out the best of the best and, of course, the worst of the worst.

Now, let us take a moment of silence.college football marketing and pr

Pull yourselves together! We’ll be back in January for our first-ever college basketball marketing and public relations series. So let’s go out with a bang by rifling through our final hits and misses of the season.

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