6 reasons you need an internal social media policy

July 21, 2015

Rep Ink blog- internal social media policy (1)

Last month, I was invited to speak at the College Sports Information Directors of America (CoSIDA) convention on the topic of internal social media policies. Entitled "Who's in Charge?" my presentation (which you can watch here) covered the issues that can arise when you have multiple employees posting to your company or organization's social media accounts. Though there are some nuances within college athletics, the problems I discussed are consistent across nearly every industry.

Many companies have social media policies regarding how employees use their personal accounts, covering such things as not disclosing confidential client information. However, far fewer have internal policies that govern how the company accounts are managed and utilized.

Although every situation is unique, there are six primary reasons I think every company needs an internal social media policy to govern usage of its own accounts:

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6 mistakes you're making trying to sell college sports sponsorships

May 26, 2015

College Sports Fans - Who are they- (1)

Last month, I was honored to be on a panel at the Football Bowl Association's annual convention about bowl sponsorships. As part of my research prior to the convention, I got in touch with over a dozen current and former bowl sponsors to ask them about their experiences, and I heard about the good, the bad and the downright ugly. 

These sponsors came from a range of industries and were involved with bowls scattered across the United States. But, they all had some common complaints about their sponsorship experiences. As it turns out, the folks I sat with on the panel identified many of the same issues.

Although the panel was specifically about bowl sponsorships, I'd be willing to bet these are common issues across the sports sponsorship landscape. The good news is that knowing the problem is the first step to solving it!

Here are the top six mistakes you're making when you attempt to retain or add a sponsor for your college sports property:

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How new service EdgeTheory is leveraging college sports fans on Twitter

May 11, 2015

WAOM

Ole Miss Athletics is partnering with EdgeTheory, which calls itself a "conversation media company," for a new Twitter campaign centered around the message "We Are Ole Miss" using the hashtag #WAOM.

Instead of simply asking fans to use the hashtag, or creating a contest to incentivize fans to use the hashtag, Ole Miss is using EdgeTheory's Soundboard technology to push out pre-approved tweets through fans' own Twitter accounts.

How it works

"Soundboard works with a team’s athletic department or marketing group to coordinate and publish pre-approved messages through the Twitter accounts of their fans," explained EdgeTheory's chief administrative officer, Darryl Pieroni. "The result is increased conversation share of the games, trends, and events that make up the buzz around their team’s program. "

"When one person talks, soon two people are talking. When thousands are talking, the sky's the limit."

Who can join and how

Anyone with a Twitter account can join the #WAOM campaign for free (and, in fact, even those without a Twitter account can sign up and an account will be created for them). Fans simply go to weareolemiss.com to sign up. As you can see from the screenshot below, fans get the choice to customize the tweets that will be generated for their account.

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Want to spice up your social media videos? Try Dubsmash.

April 15, 2015

Want to spice up your social media videos? Try Dubsmash.

When scrolling through Vine the other night, I came across a ton of videos with the text overlay "dubsmash.com." How? One of my favorite celebrity Viners, Eric Stonestreet of Modern Family, was re-vining tons of these videos showing fans acting out one of his character Cam's hysterical scenes.

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Near a microphone? Be careful with your words

April 9, 2015

Is that microphone on?

In the past few weeks, there have been numerous examples of people speaking within range of a microphone that they either 1) didn’t know was on, or 2) knew it was on and didn’t care if what they said was heard.

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Instagram: 4 free apps to better manage your college athletics account

February 3, 2015

Instagram: 4 free apps to better manage your college athletics account

Facebook’s billion-dollar baby recently reached a major milestone, with Instagram officially raking in more than 300 million users by the end of 2014. This isn’t shocking given the photo-sharing platform has shown no signs of slowing down since it first hit the social scene in 2010—inspiring Facebook’s acquisition of the app in 2012.

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Pinterest best practices for college athletic departments

January 27, 2015

Pinterest for College AthleticsFrom the ability to reach younger alumni to easily engaging with women (who make 85 percent of all consumer purchases) and reaching some of the most affluent online adults, Pinterest can be a valuable marketing tool for intercollegiate athletic departments. If you're not convinced your athletic department should be on Pinterest, start with this post. If, however, you're convinced and just need some help boosting your department's Pinterest presence, then this is the post for you.

I could probably write an entire eBook on best practices for college athletic departments on Pinterest, but here are a few to get you started:

Write good descriptions

From your profile and board descriptions to the pins themselves, spend a little time thinking about what you write. Although Pinterest is primarily a visual platform, search engines do crawl and index Pinterest. You'll want to use keywords such as "Iowa State Athletics" in your profile description and in board descriptions.

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Social media infographics made easy for college athletics

January 21, 2015

social media infographics made easy

Reputation Ink recently partnered with CoSIDA (College Sports Information Directors of America) and Chris Syme of CKSyme Media Group for our “Social Media Best Practices in College Athletics Survey,” picking the brains of athletic department communicators around the nation to discover what’s working, what’s not and what’s ahead.

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College football marketing and public relations: Week 14 hits and misses

December 2, 2014

The time has come. This marks the season finale of our college football series. We want to thank y’all so much for tuning into our roundups week after week, checking out the best of the best and, of course, the worst of the worst.

Now, let us take a moment of silence.college football marketing and pr

Pull yourselves together! We’ll be back in January for our first-ever college basketball marketing and public relations series. So let’s go out with a bang by rifling through our final hits and misses of the season.

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