What B2B marketers must know about SEO: the basics

July 27, 2016

How to deliver content that Google (and your prospects) love

What B2B marketers must know about SEO: the basics

Newsflash: Writing great content is NOT enough in the world of search engine optimization (SEO).

Wait. Pump the brakes!

Have we not been told forever to raise our right hands and proudly swear to produce great content and the rest would follow?

In the good ol’ days, marketers could develop a thoughtful editorial calendar, produce topical blogs and promote an e-book that solved prospects’ pain points and consider it a job well done. Case closed.

But SEO has changed the content marketing landscape. If you want the right people to find your content at the right time, implementing SEO best practices is a must.

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Content marketing strategy: do SEO keywords matter anymore?

March 2, 2016

Content Marketing Strategy: Do SEO keywords matter anymore?

Remember when keyword stuffing rose to popularity? A rash of websites was built, stuffed with keywords that search engine optimization (SEO) experts had identified as the words searchers used to find their websites. The problem was, they literally “stuffed” the website copy full of keywords, offering no value. Instead, web users were left with vapid, redundant and awkward keyword-laden text.

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Don't Give Up On Newswires Just Yet: The role they can play in your press release strategy

December 4, 2015

Don't Give Up On Newswires

Recently, Reputation Ink has been distributing client press releases left and right, and it got us thinking: are newswires worth it? Like really worth it?

In the past, the answer was a resounding ‘yes’ for most public relations professionals, and still is for some. Newswires were a go-to resource for distribution and SEO purposes, especially for corporate entities that had the funds to use a wire service every time they had news to distribute.

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9 reasons your content marketing isn’t working

July 20, 2015

1More marketers are spending time, money and resources on content marketing than ever before. In fact, 42 percent of businesses now publish new content at least weekly. However, the majority of these efforts continue to fail. Why is this? While the reasons are wide-ranging, I see some mistakes happening over and over again:

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Want to spice up your social media videos? Try Dubsmash.

April 15, 2015

Want to spice up your social media videos? Try Dubsmash.

When scrolling through Vine the other night, I came across a ton of videos with the text overlay "dubsmash.com." How? One of my favorite celebrity Viners, Eric Stonestreet of Modern Family, was re-vining tons of these videos showing fans acting out one of his character Cam's hysterical scenes.

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Google update: Mobile-friendliness and SEO

April 2, 2015

Are you ready for Mobilegeddon

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”Google

Well our friends at Google are switching things up yet again. Effective in late April, the search engine innovators will give even more love in mobile searches to sites that are responsive or optimized for mobile. It only makes sense, and is sure to improve the experience for users on smartphones, phablets, tablets and other mobile devices.

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How to choose a web firm: get (and love) what you pay for

November 20, 2014

web design, choosing a web agency

It won't take much convincing to make the case that your corporate website is one of your hardest-working assets. It's:

• Your brand’s first impression for most people
• A marketing and sales tool that works 24/7/365
• An information resource for prospects
• The most powerful recruitment tool
• Where visitors turn into leads, and hopefully customers

With the typical lifespan of a corporate website lasting three to four years, you’ll want to make sure your decision is one you can live with for that long. One of the best ways to avoid buyer’s remorse is to not let price be your deciding vote when choosing a web firm.

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Marketing automation: what it is and why you need it

September 18, 2014

Marketing_automationVirtually every industry on the planet is being revolutionized by technology, and marketing is no different. In the past, sellers controlled the buying cycle, with salespeople acting as the first point of contact with buyers through traditional methods such as cold calls and trade shows. However, today’s buyer has all the power, putting off talking with salespeople from anywhere between 60 to 90 percent of their way through the buying cycle. Buyers are interacting with companies on their own terms—reading blogs and website content, engaging on social media, subscribing to email newsletters, attending webinars and more—then contacting salespeople when they are good and ready.

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Still using newswires as part of your public relations strategy? It’s time to reconsider that

August 19, 2014

News_iconRemember the good old days when you would publish a press release to a newswire like PR Newswire or BusinessWire and suddenly your news flooded the Internet? Well, no longer.

I’ve personally never been a big fan of newswires, as I believe a targeted public relations strategy (tailored media pitches sent to specific journalists) is more effective. However, over the years, I often relented and posted stories to newswires due to their search engine optimization (SEO) benefits. A press release posted to a newswire meant high online visibility, and for many clients, that was worth the often $1,000-plus cost per press release distribution (note that I’m not addressing newswires’ role in financial disclosure laws, as that’s another subject).

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