How to deliver content that Google (and your prospects) love
Newsflash: Writing great content is NOT enough in the world of search engine optimization (SEO).
Wait. Pump the brakes!
Have we not been told forever to raise our right hands and proudly swear to produce great content and the rest would follow?
In the good ol’ days, marketers could develop a thoughtful editorial calendar, produce topical blogs and promote an e-book that solved prospects’ pain points and consider it a job well done. Case closed.
But SEO has changed the content marketing landscape. If you want the right people to find your content at the right time, implementing SEO best practices is a must.