What to include in the perfect press release

July 28, 2016

A field trip through the 7 key elements of a great release

As a kid in grade school, the words “we’re watching a movie today” was music to my ears. Would it be another boring PBS documentary or something exciting like “Bill Nye the Science Guy?” No, even better — “The Magic School Bus.

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#FamousMelaniaQuotes: How to avoid plagiarism in your marketing

July 19, 2016

#FamousMelaniaTrumpQuotes: How to avoid plagiarism in your marketing

Melania Trump's elephant-sized mistake is trending everywhere, positioning plagiarism as one of the most talked about topics from the Republican National Convention. ICYMI: The wife of presumptive Republican nominee Donald Trump gave a speech that contained word-for-word pieces of current first lady Michelle Obama's 2008 speech

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3 ways the Jacksonville Sheriff builds bridges with social media

May 5, 2016

3 Ways the Jacksonville Sheriff Builds Bridges With Social Media

We’ve all done it.

Dinner is simmering on the stove and, hey, I have a few minutes to kill. Let me just give social media a quick scan.

Then, before we know it we’ve watched three Tasty videos, an adorable (but worrisome) clip of dogs playing with a bear and received some life motivation from a pre-kindergartener. BAM.

Dinner burns and we find ourselves scraping burnt pasta from the bottom of our cast-iron pot, and eating Nutella out of the jar. Again.

Good content does that. It grabs ya and pulls ya in and makes ya want more.

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Don't Give Up On Newswires Just Yet: The role they can play in your press release strategy

December 4, 2015

Don't Give Up On Newswires

Recently, Reputation Ink has been distributing client press releases left and right, and it got us thinking: are newswires worth it? Like really worth it?

In the past, the answer was a resounding ‘yes’ for most public relations professionals, and still is for some. Newswires were a go-to resource for distribution and SEO purposes, especially for corporate entities that had the funds to use a wire service every time they had news to distribute.

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Near a microphone? Be careful with your words

April 9, 2015

Is that microphone on?

In the past few weeks, there have been numerous examples of people speaking within range of a microphone that they either 1) didn’t know was on, or 2) knew it was on and didn’t care if what they said was heard.

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Publicity stunts can be bold - just don’t let them backfire

March 18, 2015

Publicity Stunts Can Be Bold - Just Don't Let Them BackfireFor years, PR and marketing stunts have been doing what they are designed to do – make media headlines and generate attention with the public. One of the earliest publicity stunts was in 1896 when the Missouri-Kansas-Texas Railroad organized a staged crash between two full-size trains in Crush, Texas. Attendance was free with 40,000 people viewing the crash, but unfortunately the stunt backfired – some of the attendees lost their lives when the train boilers exploded blasting bolts, iron scraps and debris into the crowd.

Since then stunts have come in many forms, and some have even gone from stunt to time-honored tradition such as the Macy’s Thanksgiving Day parade. As the world has gone digital, so have stunts with some receiving the most attention via social media and some beginning on social platforms.

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2 simple Gmail hacks for the efficient communications professional

February 17, 2015

2 simple gmail hacks for the efficient communications professional

Whether you’re in public relations, journalism or content marketing, the meat of your job is communicating. And with communicating comes emailing—lots and lots of emailing. You’re constantly clicking in your inbox:

  • Pitching
  • Sourcing
  • Setting up interviews
  • Sending follow-ups for all of the above
  • Following up on your follow-ups

It comes with the territory. However, if you use Gmail, there are plenty of hacks out there to make your life at little easier. Here are my two favorites at the moment:

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Yes, it’s that New Year’s post: one look back, two steps ahead

January 5, 2015

Superhero_20152014 was a big year for Reputation Ink. As many of us do at this time of year, over the holidays I reflected on the year. As I thought about how busy it had been, I started to think about everything we achieved and somewhat startled myself when I developed a list. Here are some of the highlights:

Out with the old, in with the Ink

We started the year as Reputation Capital. In March, we rebranded to Reputation Ink and haven’t looked back. While I loved the name that we originally launched with back in 2011 (and as any company founder knows, it can be hard to let go of some things), I now love the name Reputation Ink even more. It perfectly reflects our commitment and passion for quality writing and how we use great writing to build our clients’ reputations.

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Want better marketing? Start by retaining your agency

December 4, 2014

teamwork, retaining an agency

Many companies struggle with determining whether it makes sense to secure a monthly retainer with an inbound agency or marketing firm, or employ these agencies on a project-only basis.

 

As someone who used to work for an agency on the project fee model, where assignments are scoped and an agreed-upon budget is determined before work begins, I can honestly say that the employees, the agency and the work suffer. Projects are underbid and overspent, leaving creatives frazzled and holes in agencies' pockets.

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The content shock is coming: what to do about it

November 13, 2014

content shockAt the beginning of this year, noted marketing thought leader Mark Schaefer of {grow} wrote a now somewhat infamous blog post titled Content Shock: Why content marketing is not a sustainable strategy. If you haven’t read it, I’d recommend taking a moment to do so. His basic theory is that we are nearing the intersection of increasing volumes of content with our limited human capacity to consume it.

In other words, as companies jump on the content marketing bandwagon in droves, pumping out blogs, e-books, reports, videos and more, it’s becoming harder and harder to get people’s attention and succeed with the strategy. Just a few years ago, if you put a blog up and plugged away at it, you were a first mover and were pretty much guaranteed to have some success and earn attention from the audiences you were trying to reach. Today it’s much harder.

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