What to include in the perfect press release

July 28, 2016

A field trip through the 7 key elements of a great release

As a kid in grade school, the words “we’re watching a movie today” was music to my ears. Would it be another boring PBS documentary or something exciting like “Bill Nye the Science Guy?” No, even better — “The Magic School Bus.

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#FamousMelaniaQuotes: How to avoid plagiarism in your marketing

July 19, 2016

#FamousMelaniaTrumpQuotes: How to avoid plagiarism in your marketing

Melania Trump's elephant-sized mistake is trending everywhere, positioning plagiarism as one of the most talked about topics from the Republican National Convention. ICYMI: The wife of presumptive Republican nominee Donald Trump gave a speech that contained word-for-word pieces of current first lady Michelle Obama's 2008 speech

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3 ways the Jacksonville Sheriff builds bridges with social media

May 5, 2016

3 Ways the Jacksonville Sheriff Builds Bridges With Social Media

We’ve all done it.

Dinner is simmering on the stove and, hey, I have a few minutes to kill. Let me just give social media a quick scan.

Then, before we know it we’ve watched three Tasty videos, an adorable (but worrisome) clip of dogs playing with a bear and received some life motivation from a pre-kindergartener. BAM.

Dinner burns and we find ourselves scraping burnt pasta from the bottom of our cast-iron pot, and eating Nutella out of the jar. Again.

Good content does that. It grabs ya and pulls ya in and makes ya want more.

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Don't Give Up On Newswires Just Yet: The role they can play in your press release strategy

December 4, 2015

Don't Give Up On Newswires

Recently, Reputation Ink has been distributing client press releases left and right, and it got us thinking: are newswires worth it? Like really worth it?

In the past, the answer was a resounding ‘yes’ for most public relations professionals, and still is for some. Newswires were a go-to resource for distribution and SEO purposes, especially for corporate entities that had the funds to use a wire service every time they had news to distribute.

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6 reasons you need an internal social media policy

July 21, 2015

Rep Ink blog- internal social media policy (1)

Last month, I was invited to speak at the College Sports Information Directors of America (CoSIDA) convention on the topic of internal social media policies. Entitled "Who's in Charge?" my presentation (which you can watch here) covered the issues that can arise when you have multiple employees posting to your company or organization's social media accounts. Though there are some nuances within college athletics, the problems I discussed are consistent across nearly every industry.

Many companies have social media policies regarding how employees use their personal accounts, covering such things as not disclosing confidential client information. However, far fewer have internal policies that govern how the company accounts are managed and utilized.

Although every situation is unique, there are six primary reasons I think every company needs an internal social media policy to govern usage of its own accounts:

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Work Now, Travel Later: Why I chose to intern after graduating college

July 14, 2015

Work Now, Travel Later


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How new service EdgeTheory is leveraging college sports fans on Twitter

May 11, 2015

WAOM

Ole Miss Athletics is partnering with EdgeTheory, which calls itself a "conversation media company," for a new Twitter campaign centered around the message "We Are Ole Miss" using the hashtag #WAOM.

Instead of simply asking fans to use the hashtag, or creating a contest to incentivize fans to use the hashtag, Ole Miss is using EdgeTheory's Soundboard technology to push out pre-approved tweets through fans' own Twitter accounts.

How it works

"Soundboard works with a team’s athletic department or marketing group to coordinate and publish pre-approved messages through the Twitter accounts of their fans," explained EdgeTheory's chief administrative officer, Darryl Pieroni. "The result is increased conversation share of the games, trends, and events that make up the buzz around their team’s program. "

"When one person talks, soon two people are talking. When thousands are talking, the sky's the limit."

Who can join and how

Anyone with a Twitter account can join the #WAOM campaign for free (and, in fact, even those without a Twitter account can sign up and an account will be created for them). Fans simply go to weareolemiss.com to sign up. As you can see from the screenshot below, fans get the choice to customize the tweets that will be generated for their account.

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Near a microphone? Be careful with your words

April 9, 2015

Is that microphone on?

In the past few weeks, there have been numerous examples of people speaking within range of a microphone that they either 1) didn’t know was on, or 2) knew it was on and didn’t care if what they said was heard.

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Publicity stunts can be bold - just don’t let them backfire

March 18, 2015

Publicity Stunts Can Be Bold - Just Don't Let Them BackfireFor years, PR and marketing stunts have been doing what they are designed to do – make media headlines and generate attention with the public. One of the earliest publicity stunts was in 1896 when the Missouri-Kansas-Texas Railroad organized a staged crash between two full-size trains in Crush, Texas. Attendance was free with 40,000 people viewing the crash, but unfortunately the stunt backfired – some of the attendees lost their lives when the train boilers exploded blasting bolts, iron scraps and debris into the crowd.

Since then stunts have come in many forms, and some have even gone from stunt to time-honored tradition such as the Macy’s Thanksgiving Day parade. As the world has gone digital, so have stunts with some receiving the most attention via social media and some beginning on social platforms.

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2 simple Gmail hacks for the efficient communications professional

February 17, 2015

2 simple gmail hacks for the efficient communications professional

Whether you’re in public relations, journalism or content marketing, the meat of your job is communicating. And with communicating comes emailing—lots and lots of emailing. You’re constantly clicking in your inbox:

  • Pitching
  • Sourcing
  • Setting up interviews
  • Sending follow-ups for all of the above
  • Following up on your follow-ups

It comes with the territory. However, if you use Gmail, there are plenty of hacks out there to make your life at little easier. Here are my two favorites at the moment:

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