#INBOUND16: Top Takeaways from HubSpot’s INBOUND 2016 Conference

November 15, 2016

#INBOUND16: Top Takeaways from HubSpot’s INBOUND 2016 Conference

It was a whirlwind of a week for the Reputation Ink team, and no, unlike everyone on your Facebook feed, we’re not talking about the election. (You’re going to get enough of that at Thanksgiving, anyway.)

We’re here to talk about #INBOUND16, folks.

Our team spent last week in Boston for the annual conference hosted by HubSpot, and we picked up A LOT of good stuff along the way, from inspiring content strategy tips to buttery lobster rolls. Here are some of the key takeaways that got us thinking (and tweeting).


#INBOUND16: Tips for Newbies

October 24, 2016

#INBOUND16 Tips for Newbies, Repution Ink

How to survive HubSpot’s annual conference if you’ve never been


This year’s HubSpot INBOUND conference kicks off on a day we cannot wait to get here (and will hopefully survive), Election Day (aka “Uncle Sam’s Rock-bottom Yankee Doodle Suicide Pact 2016”). I'm so looking forward to focusing on something other than this painful election season, especially when free drinks are involved.

tips for HubSpot's annual conference

Source: Esquire

Back by popular demand, here are some tips for you first-timers at HubSpot’s annual geek out. And even if you have attended before, hopefully you’ll find a nugget or two that makes this post worth the read.

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Why #GIRLBOSS interview missed the mark (and the message)

September 17, 2015

INKsights from #INBOUND15

Why #GIRLBOSS interview missed the mark (and the message)

Writing. Strategizing. Creating. Pumpkin spiced lattes (finally).

As my professional career chugs along, I continue to gain a greater understanding of what truly energizes me day in, and day out. Female empowerment—that’s emerged as another biggie for me. Following the stories of women who’ve rocked the business world inspires me, it motivates me. It’s something I’ve loved about walking into the doors of Reputation Ink every day.

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#INBOUND15: 7 tips to know before you go

August 7, 2015

INBOUND 2015 hacks

Last year was the first time I attended HubSpot’s annual conference, INBOUND. It was so amazing and overwhelming, it’s a miracle my head didn’t explode daily. I did learn a few things I’d like to share with those who will be attending this year, whether you’re vets or newbies to this mother of all marketing conferences.

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Work Now, Travel Later: Why I chose to intern after graduating college

July 14, 2015

Work Now, Travel Later

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Building business relationships means picking up the phone

January 13, 2015

161143948I'll admit it: I hate talking on the phone. I'm in my early 30s, so I certainly grew up with the phone as my primary means of communication as a child and through my teens, but my professional years have been spent relying on Google, email and social media for any communication I cannot conduct in person. I'm a huge proponent of getting out and meeting people in person, but I absolutely loathe having to talk on the phone.

When I was a practicing attorney, I liked doing things by email so there was always a record. However, when I became a journalist and started writing for Forbes and then ESPN, I had to get over my aversion to the phone in order to interview sources for my stories. Then I joined Reputation Ink, and I was encouraged to pick up the phone to follow up on pitches and get to know editors.

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Developing your marketing strategy: why an ‘all-of-the-above’ approach is more important than ever

July 15, 2014
Reputation Ink INKsights Developing your marketing strategy why an all-of-the-above strategy is more important than ever

Don't put all your marketing eggs in one basket

Remember when traditional marketing was dead?

It was only a couple of years ago that everyone from the Harvard Business Review to Forbes magazine was trumpeting the demise of traditional marketing and public relations strategies. In a world of social media and online marketing, they contended, old-school tactics for connecting with customers just wouldn’t cut it.

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Even an introvert can learn to create conversation

June 12, 2014

491994991Some people are blessed with the gift of gab. If you’re not one of those people who can walk into a room full of strangers and strike up a conversation, however, you need to master the art of the icebreaker. You can use some visual as an icebreaker – a company logo or perhaps a lapel pin – or you can put in a little time and research your way into an icebreaker.

Some icebreakers are visual

Some icebreakers are visual. Lou Imbriano, President and CEO of TrinityOne, a marketing strategy and business advisory consultancy, has it easy when it comes to icebreakers: he has three Super Bowl rings from his time spent as chief marketing officer of the New England Patriots. They’re big, they easily draw people’s attention, and everyone wants to hold one. He doesn’t have to look for conversation, it finds him.

I lucked into my own visual icebreaker when I created a logo for my work as a sports business reporter and analyst. It was a real photograph taken of me for my book on Major League Baseball’s collective bargaining agreement that a friend with graphic design capabilities turned into my now signature logo.

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How to plan a great women's conference

May 8, 2014
2014 Executive Women's Day presented by Astellas at The Players Championship; photo credit: PGA

2014 Executive Women's Day presented by Astellas at The Players Championship; photo credit: PGA

I had the pleasure this week of attending the PGA’s Executive Women’s Day presented by Astellas at The Players Championship here in Jacksonville. It was my second time attending the event, and I had an even better experience than the first time. I met new contacts relevant to my industry, and the panels were all informative and entertaining.

What Not To Do

I have not always found female-centric events to be productive, however, and I’ve learned I’m not the only one who feels this way. I recently conducted an informal poll of approximately 200 female professionals. Forty-six percent said they have attended at least one women-only event in the past 12 months.

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How to get the most out of the next conference you attend

April 24, 2014

Networking photoConferences can be a great place to network and get up to speed on best practices within your industry, but getting the most out of attending a conference or event is about more than just showing up. Once you’ve registered for the conference, what can you do to prepare?

Look at the conference agenda and find out who will be speaking.

Especially for larger conferences with multiple panels, I always review the conference agenda in advance to plot my plan of attack. First, I circle any panelists I’ve met previously, and I highlight any panelists I’d like to meet.

For panelists I’ve already met, I generally send them an email two to four weeks before the conference. If it’s someone I’ve only met once and had little contact with since, I’ll remind them in the email how we previously met. I let each of them know I will be attending the conference and look forward to seeing them again. I always tell students in my networking lectures: make it easy for people to remember you.

You can stop there. Letting them know you’ll be there puts you on their radar. Maybe now they’ll look for you in the crowd or during lunch or happy hour. They’re also more likely to recognize and remember you if you approach them at the conference.

You can also go one step further.

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