Four marketing strategies are particularly effective, says panel of GCs at Legal Marketing Association conference
Law firm marketers: Want to know what works to get the attention of general counsel (GC)?
Here’s the short answer: high-quality, relevant and timely thought leadership content, in the form of client alerts, helpful articles and speeches. In addition, well-written case studies help GCs understand your firm’s experience in solving specific problems (that they may be facing themselves).
Five GCs sat down for a panel discussion at last week’s Legal Marketing Association national conference and laid bare how they choose outside counsel, what gets their attention and how to cut through the clutter in today’s information-saturated environment.