What is influencer marketing? (And why B2B companies should care)

January 6, 2017

Reputation Ink’s exclusive interview with Promise Phelon of TapInfluence

What is influencer marketing? (And why B2B companies should care)

Consumers today are smart.

Yes, regardless of what many YouTube “fail” videos may imply about the intelligence of the human race, people are in fact pretty savvy — and they’re not easily swayed by old-school marketing tactics. In fact, research shows consumers value customer reviews and peer recommendations over traditional advertising more than ever. Why? Because they value authenticity.

But can brands be authentic? Sure. There are plenty of good examples of this, but influencers can provide a human extension of your brand. They can connect your business to customers in a unique way.

Enter: influencer marketing.

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#INBOUND16: Top Takeaways from HubSpot’s INBOUND 2016 Conference

November 15, 2016

#INBOUND16: Top Takeaways from HubSpot’s INBOUND 2016 Conference

It was a whirlwind of a week for the Reputation Ink team, and no, unlike everyone on your Facebook feed, we’re not talking about the election. (You’re going to get enough of that at Thanksgiving, anyway.)

We’re here to talk about #INBOUND16, folks.
Our team spent last week in Boston for the annual conference hosted by HubSpot, and we picked up A LOT of good stuff along the way, from inspiring content strategy tips to buttery lobster rolls. Here are some of the key takeaways that got us thinking (and tweeting).

 
 

Sales Stories 101: Crafting an effective narrative

October 13, 2016

Sales Stories 101: Crafting an effective narrative

When was the last time you told a good story? What about a good sales story? A compelling narrative can be the difference between a pitch that converts prospects into clients and one that falls flat.

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About the Author
Steven Gallo

Steven is a media-savvy writer and recovering journalist with a knack for telling stories. His experience includes award-winning work in television, radio and digital newsrooms. When he’s not blogging, Steven enjoys reading, playing the guitar and watching college football.

Read my full bio or connect with me on LinkedIn.

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