Sales Stories 101: Crafting an effective narrative

October 13, 2016

Sales Stories 101: Crafting an effective narrative

When was the last time you told a good story? What about a good sales story? A compelling narrative can be the difference between a pitch that converts prospects into clients and one that falls flat.

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About the Author
Steven Gallo

Steven is a media-savvy writer and recovering journalist with a knack for telling stories. His experience includes award-winning work in television, radio and digital newsrooms. When he’s not blogging, Steven enjoys reading, playing the guitar and watching college football.

Read my full bio or connect with me on LinkedIn.

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