A blog with stick figures has some of the most engaging marketing copy (and here’s why)

March 10, 2016

 Screen Shot 2016-03-09 at 2.46.39 PM (2)

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The Social Saga: 3 Exciting New Social Media Tools for Content Marketers

February 18, 2016

The Social Saga: 3 Exciting New Social Media Tools for Content Marketers

It’s no secret there are (literally) millions of potential prospects just waiting to be found on social media. The hard part is figuring out how to engage them. Marketers spent years waiting for technology to catch up to the capabilities they envisioned. Soon, it’ll be marketers catching up to all the potential social media has to offer. Not only do social media channels inherently support the inbound strategy — creating and promoting informative, non-salesy content to engage consumers and convert prospects — but now they’re beginning to offer ways to track progress. Thanks to innovative new tools, social media is becoming more than just a convenient way to reach a massive audience, but a prime platform for strategic content marketing.

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8 imminent content marketing trends you can’t ignore in 2016

January 14, 2016

8 imminent content marketing trends you can’t ignore in 2016

2016 is here with lots of ch-ch-ch-ch-changes to offer (R.I.P. David Bowie). Yes, we’ll be getting a new president, but our industry will also be accelerating like your uncle’s new Tesla. Luckily for me, some of the top content marketing blogs have already done the hard work of tracking down industry idols (e.g. Ann Handley; Sonia Simone) to ask their predictions for this coming year. And though they may have not been able to predict the name of Kimye’s baby like this guy,

8 imminent content marketing trends you can’t ignore in 2016

I’m feeling pretty confident that these industry gurus will be pretty spot-on with their forecasts.

Let’s get trendy

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Make Your Mark on Inbound Marketing with Storymaking: How storymaking helps you connect with your audience

January 8, 2016

Make Your Mark with Storymaking

One evening about a year ago, I found myself trying on glasses frames for about two hours in my apartment. I don’t even wear glasses. But my former roommate Victor does. He had ordered five pairs of frames from Warby Parker as part of their free five-day home try-on offer. I thought this was the coolest thing; I’d certainly never heard of anything like it. And as a college student with no discernible income, being able to try on glasses at home for free was pretty damn great, even if I wasn’t looking for glasses in the first place.

Victor and I tried on all five pairs he ordered and explored dozens of other designs on the Warby Parker website. I had to wonder: what was the reason behind such an awesome try-on offer? Their company story is fascinating. It began when the founders’ frustration with crazy-expensive glasses finally boiled over. They wanted to make sight—a basic necessity—more readily accessible to those in need of glasses. And so they did.

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[Free Download] Crimes Against Content: The content marketing & PR party game

December 16, 2015

[Free Download] Crimes Against Content: The content marketing & PR party game

If you know Rep Ink, you know we do it up big with our annual holiday card. Last year, we unveiled a custom-illustrated storybook, telling the tale of  how little Timmy wooed Santa with some good ol' content marketing. Could we really top that? Abso-friggin-lutely. It may have taken us a few months of late-night brainstorming over cabernet, but we did it.

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What Elf on the Shelf can teach us about content shelf life

December 14, 2015

What Elf on the Shelf can teach us about content shelf life

What's in an elf?

I remember my first encounter with Elf on the Shelf: I was babysitting a pair of siblings who in no way got along. The destructive duo had this ugly felt elf who changed positions every night, but they weren’t allowed to touch him, or else his magic would be ruined. If they acted up, the elf would tattle to Santa and they would be put on the naughty list. It was the dumbest thing I’ve ever heard — but they believed it.

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Don't Give Up On Newswires Just Yet: The role they can play in your press release strategy

December 4, 2015

Don't Give Up On Newswires

Recently, Reputation Ink has been distributing client press releases left and right, and it got us thinking: are newswires worth it? Like really worth it?

In the past, the answer was a resounding ‘yes’ for most public relations professionals, and still is for some. Newswires were a go-to resource for distribution and SEO purposes, especially for corporate entities that had the funds to use a wire service every time they had news to distribute.

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How to create content to fuel a zombie’s appetite

November 5, 2015

Zombie post

The Walking Dead

I love AMC’s “The Walking Dead.”

After being hesitant about its gruesome content and the strangeness of zombie subculture for all of these years, I finally gave in after multiple “normal” people told me it was worth the watch. I got hooked on it just this year, making sure to catch up to the current season with plenty of Netflix binge sessions.

Part of what makes #TWD such a successful show (other than its overabundance of gory zombie attacks, as some may argue) is the storyline. And good stories, zombie survival-themed or otherwise, make the experience great. And worth live-tweeting.

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Simple is Better: How plain language benefits your content

November 2, 2015

Simple is Better: How plain language benefits your content

OK, so I’m pretty new to content marketing. As of this week, I’ve got a little over one full month of on-the-job experience under my belt, and I’m well aware that I have a long way to go before I can declare myself an actual content marketer. I’ll get there, just bear with me for now.

Like any form of writing, inbound marketing has its own unique flare about it. I’ve found it to be sort of like personal blogging, but on a professional platform. You pick and choose which topics really interest you, and write about why other people should care about them, too. So, my first impression of inbound marketing is teaching the world about the things you enjoy, which is pretty damn cool.

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How to spin social media into your content spiderweb

October 22, 2015

Leveraging your platforms for engagement AND content promotion

how to spin social media into your content spiderweb

Regardless of its substance, I’m unwilling to commit to a podcast or audiobook unless the host’s voice is completely captivating. You know, a voice that makes you want to stop multitasking and just listen. Some voice boxes that rock:

*Note to self: Investigate more podcasters named Sarah/ name future child Sarah to set her up for audible greatness.

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