It’s no secret there are (literally) millions of potential prospects just waiting to be found on social media. The hard part is figuring out how to engage them. Marketers spent years waiting for technology to catch up to the capabilities they envisioned. Soon, it’ll be marketers catching up to all the potential social media has to offer. Not only do social media channels inherently support the inbound strategy — creating and promoting informative, non-salesy content to engage consumers and convert prospects — but now they’re beginning to offer ways to track progress. Thanks to innovative new tools, social media is becoming more than just a convenient way to reach a massive audience, but a prime platform for strategic content marketing.
2016 is here with lots of ch-ch-ch-ch-changes to offer (R.I.P. David Bowie). Yes, we’ll be getting a new president, but our industry will also be accelerating like your uncle’s new Tesla. Luckily for me, some of the top content marketing blogs have already done the hard work of tracking down industry idols (e.g. Ann Handley; Sonia Simone) to ask their predictions for this coming year. And though they may have not been able to predict the name of Kimye’s baby like this guy,
I’m feeling pretty confident that these industry gurus will be pretty spot-on with their forecasts.
Let’s get trendy
Make Your Mark on Inbound Marketing with Storymaking: How storymaking helps you connect with your audience
One evening about a year ago, I found myself trying on glasses frames for about two hours in my apartment. I don’t even wear glasses. But my former roommate Victor does. He had ordered five pairs of frames from Warby Parker as part of their free five-day home try-on offer. I thought this was the coolest thing; I’d certainly never heard of anything like it. And as a college student with no discernible income, being able to try on glasses at home for free was pretty damn great, even if I wasn’t looking for glasses in the first place.
Victor and I tried on all five pairs he ordered and explored dozens of other designs on the Warby Parker website. I had to wonder: what was the reason behind such an awesome try-on offer? Their company story is fascinating. It began when the founders’ frustration with crazy-expensive glasses finally boiled over. They wanted to make sight—a basic necessity—more readily accessible to those in need of glasses. And so they did.
If you know Rep Ink, you know we do it up big with our annual holiday card. Last year, we unveiled a custom-illustrated storybook, telling the tale of how little Timmy wooed Santa with some good ol' content marketing. Could we really top that? Abso-friggin-lutely. It may have taken us a few months of late-night brainstorming over cabernet, but we did it.
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Recently, Reputation Ink has been distributing client press releases left and right, and it got us thinking: are newswires worth it? Like really worth it?
In the past, the answer was a resounding ‘yes’ for most public relations professionals, and still is for some. Newswires were a go-to resource for distribution and SEO purposes, especially for corporate entities that had the funds to use a wire service every time they had news to distribute.
The Walking Dead
I love AMC’s “The Walking Dead.”
After being hesitant about its gruesome content and the strangeness of zombie subculture for all of these years, I finally gave in after multiple “normal” people told me it was worth the watch. I got hooked on it just this year, making sure to catch up to the current season with plenty of Netflix binge sessions.
Part of what makes #TWD such a successful show (other than its overabundance of gory zombie attacks, as some may argue) is the storyline. And good stories, zombie survival-themed or otherwise, make the experience great. And worth live-tweeting.
OK, so I’m pretty new to content marketing. As of this week, I’ve got a little over one full month of on-the-job experience under my belt, and I’m well aware that I have a long way to go before I can declare myself an actual content marketer. I’ll get there, just bear with me for now.
Like any form of writing, inbound marketing has its own unique flare about it. I’ve found it to be sort of like personal blogging, but on a professional platform. You pick and choose which topics really interest you, and write about why other people should care about them, too. So, my first impression of inbound marketing is teaching the world about the things you enjoy, which is pretty damn cool.
Leveraging your platforms for engagement AND content promotion
Regardless of its substance, I’m unwilling to commit to a podcast or audiobook unless the host’s voice is completely captivating. You know, a voice that makes you want to stop multitasking and just listen. Some voice boxes that rock:
- Sarah Koenig —“Serial” (“SNL” agrees)
- Alec Baldwin—“Here’s The Thing” (the pure phonetics of the episode with Sarah* Jessica Parker is what I can only assume to be the adult equivalent of a baby’s lullaby)
- Sonia Simone—“Confessions of a Pink-haired Marketer” (a content marketing thought-leader with a super soothing voice—and a pink mane)
- Anyone with a British or Australian accent (because, obviously)
*Note to self: Investigate more podcasters named Sarah/ name future child Sarah to set her up for audible greatness.
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