A Q&A with Cosential: The CRM made especially for AEC

March 30, 2017

 A Q&A with Cosential: The CRM made especially for AEC

Our team recently had the pleasure of mingling with movers and shakers in the architecture, engineering and construction (AEC) industry at the SMPS SunBuilt conference, an annual regional event for AEC marketing and business development professionals.

One of those people was Bobby Hollis, VP of Marketing for Cosential, a CRM and proposal tool for AEC firms. We wanted to pick Bobby’s brain about what the industry-specific CRM means for AEC lead-generation efforts. Luckily, he agreed (without us pinning him down).

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How to get the most bang for your content buck [infographic]

March 16, 2017

When you put blood, sweat and tears (ok, maybe just a lot of strategy, hours and money) into a top-quality piece of thought-leadership content, it deserves a longer shelf life than one round of LinkedIn promotion and a slot in your website “resources” section. Whether you’re an architecture, engineering or construction (AEC) firm or a law firm, long-form content offers like e-books can cost thousands of precious marketing dollars to produce and design, so you need to squeeze out every lead-generation opportunity you can. Top companies know that repurposing content is the smart thing to do — here’s how:

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9 ways AEC firms are missing the mark with content marketing

March 9, 2017

9 ways AEC firms are missing the mark with content marketing

Content marketing isn’t going away anytime soon, especially in B2B markets that have a  lengthy procurement process (*cough cough* AEC).

A recent survey by HubSpot showed the number-one challenge for B2B marketers (with 65 percent of respondents) is generating traffic and leads. That’s because only good content marketing can help. In fact, the Content Marketing Institute and MarketingProf’s collaborative research report found that in 2016, 85 percent of companies who reported better content marketing over the last year upped their content creation while 72 percent attributed success to strategy development. There’s hope for you, too.

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Why AEC firms need content marketing [infographic]

February 28, 2017

In the world of architecture, engineering and construction (AEC), getting leads isn’t as simple as an a flashy sign near the checkout register. If you’re in the AEC industry, you know better than anyone that B2B clients take their good ol’ time making a hiring decision — that’s because it’s a big deal. Because buyers these days take their time searching information and educating themselves before talking to your business development team, content marketing is more crucial than ever.

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Robo-content: What humans face in a world run by machines

January 17, 2017

Robo-content: What humans face in a world run by machines

Reputation Ink’s exclusive interview with Carmen Simon, Ph.D. of Rexi Media

 

They help us find love online, arrive at our destinations without asking strangers, self-diagnose medical symptoms and find the next round of Netflix shows to binge-watch. They are algorithms.

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7 tools to make any content writer drool

August 11, 2016

The first of our Content Marketing Roundup series

7 tools to make any content writer drool

Content creation is a beast in and of itself, let alone when you’re trying to crank out some copy on a Friday afternoon. So, to help with the Mondays, Fridays, and everything between, we’ve pulled together a roundup of writing tools that every communicator should love.

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#FamousMelaniaQuotes: How to avoid plagiarism in your marketing

July 19, 2016

#FamousMelaniaTrumpQuotes: How to avoid plagiarism in your marketing

Melania Trump's elephant-sized mistake is trending everywhere, positioning plagiarism as one of the most talked about topics from the Republican National Convention. ICYMI: The wife of presumptive Republican nominee Donald Trump gave a speech that contained word-for-word pieces of current first lady Michelle Obama's 2008 speech

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8 imminent content marketing trends you can’t ignore in 2016

January 14, 2016

8 imminent content marketing trends you can’t ignore in 2016

2016 is here with lots of ch-ch-ch-ch-changes to offer (R.I.P. David Bowie). Yes, we’ll be getting a new president, but our industry will also be accelerating like your uncle’s new Tesla. Luckily for me, some of the top content marketing blogs have already done the hard work of tracking down industry idols (e.g. Ann Handley; Sonia Simone) to ask their predictions for this coming year. And though they may have not been able to predict the name of Kimye’s baby like this guy,

8 imminent content marketing trends you can’t ignore in 2016

I’m feeling pretty confident that these industry gurus will be pretty spot-on with their forecasts.

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What Elf on the Shelf can teach us about content shelf life

December 14, 2015

What Elf on the Shelf can teach us about content shelf life

What's in an elf?

I remember my first encounter with Elf on the Shelf: I was babysitting a pair of siblings who in no way got along. The destructive duo had this ugly felt elf who changed positions every night, but they weren’t allowed to touch him, or else his magic would be ruined. If they acted up, the elf would tattle to Santa and they would be put on the naughty list. It was the dumbest thing I’ve ever heard — but they believed it.

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About the Author
Maria West

Maria is an online social butterfly who loves drafting the perfect tweet and building relationships in the community through PR and volunteering. With previous experience in marketing and PR roles, she strongly believes content marketing is the icing on the cake of honest communication and branding.

Read my full bio or connect with me on LinkedIn.

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