Outside of marketing, a regift would be considered a great insult to the recipient. In the content world, it’s one of the end goals: to get your reader to appreciate what you’ve provided so much that they wrap it up in the form of a tweet, social post or email and share the gift of your insight with someone else.

So how can we as content marketers ensure our e-books and buyer’s guides are just as regift-worthy as the label maker Elaine gave to dentist Tim Whatley back in 1995?

It won’t take much convincing to make the case that your corporate website is one of your hardest-working assets. It’s:

• Your brand’s first impression for most people
• A marketing and sales tool that works 24/7/365
• An information resource for prospects
• The most powerful recruitment tool
• Where visitors turn into leads, and hopefully customers

With the typical lifespan of a corporate website lasting three to four years, you’ll want to make sure your decision is one you can live with for that long. One of the best ways to avoid buyer’s remorse is to not let price be your deciding vote when choosing a web firm.

TGIF, y’all! We’re also thankful to take a break from the NFL headlines this week and bring you some PR and social media winners and loser from other industries.

iPhone 6’s unexpected feature

Forget Jedi mind tricks. All you need to bend the new iPhone 6 is a tight pair of Dockers or skinny jeans. The Twitterverse was full of customer complaints this week, as some of the iPhone 6’s early adopters are crying Bendgate. To Apple’s credit, this isn’t the first (or only) aluminum device that bends under pressure… even the iPhone 5 and Android HTC had similar issues. On the bright side, this could encourage the creepy guy down the hall to buy looser-fitting pants.