Is your company guilty of these top blogging mistakes?

April 21, 2016

Is your company guilty of these top blogging mistakes?A blinking cursor on a blank screen is the devil on the shoulder of a writer. It's the visual manifestation of writer's block. My most recent episode? When I was trying to pen a guest article for a local business magazine. I wanted to contribute something that would educate B2B marketers. I know. Not very narrow. *Blink. Blink. Blink.* Then, I thought of ways I probe our clients when determining topics for their blog posts. "What's a common misperception or challenge you're noticing from your clients?" Well, for us, it's blogging. Devil gone. 

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A blog with stick figures has some of the most engaging marketing copy (and here’s why)

March 10, 2016

 Screen Shot 2016-03-09 at 2.46.39 PM (2)

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[Free Download] Crimes Against Content: The content marketing & PR party game

December 16, 2015

[Free Download] Crimes Against Content: The content marketing & PR party game

If you know Rep Ink, you know we do it up big with our annual holiday card. Last year, we unveiled a custom-illustrated storybook, telling the tale of  how little Timmy wooed Santa with some good ol' content marketing. Could we really top that? Abso-friggin-lutely. It may have taken us a few months of late-night brainstorming over cabernet, but we did it.

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How to spin social media into your content spiderweb

October 22, 2015

Leveraging your platforms for engagement AND content promotion

how to spin social media into your content spiderweb

Regardless of its substance, I’m unwilling to commit to a podcast or audiobook unless the host’s voice is completely captivating. You know, a voice that makes you want to stop multitasking and just listen. Some voice boxes that rock:

*Note to self: Investigate more podcasters named Sarah/ name future child Sarah to set her up for audible greatness.

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Why #GIRLBOSS interview missed the mark (and the message)

September 17, 2015

INKsights from #INBOUND15

Why #GIRLBOSS interview missed the mark (and the message)

Writing. Strategizing. Creating. Pumpkin spiced lattes (finally).

As my professional career chugs along, I continue to gain a greater understanding of what truly energizes me day in, and day out. Female empowerment—that’s emerged as another biggie for me. Following the stories of women who’ve rocked the business world inspires me, it motivates me. It’s something I’ve loved about walking into the doors of Reputation Ink every day.

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How BuzzFeed became the Beyoncé of creating content for millennials

July 28, 2015

Lessons from BuzzFeed and NewsCred’s webinar, “Creating Content for Millennials: Why It Matters + Strategies for Success”

HOW Buzzfeed became the (1)

Beyoncé wasn’t built in a day—neither was BuzzFeed. And both began their ascents around the same time.

It was 2005 when Bey realized there was only one, true Destiny’s Child. And it was 2006 when Huffington Post co-founder Jonah Peretti launched BuzzFeed as “an experimental lab that focused on tracking viral content and making things people wanted to share.” Score.

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Think you’re a thought leader? It’s not enough.

July 1, 2015

Why you need to integrate challenger marketing into your content marketing strategy to inspire action

Think you’re a thought leader? It’s not enough.

“Thought leader” is a phrase that’s beginning to spark more ew than awe.

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What every company ought to know about social media

June 2, 2015

Lessons from Copyblogger CEO and Founder Brian Clark 

 What every company ought to know about social media

No matter how much game you think you have, your relationships start off cold.

Over time, they heat up (or should, if it’s in the cards). Some faster than others—some slower.

The same goes for brands’ relationships with their audiences. And do you know where the relationship is at its coldest? At the social media touchpoint.

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Want to spice up your social media videos? Try Dubsmash.

April 15, 2015

Want to spice up your social media videos? Try Dubsmash.

When scrolling through Vine the other night, I came across a ton of videos with the text overlay "dubsmash.com." How? One of my favorite celebrity Viners, Eric Stonestreet of Modern Family, was re-vining tons of these videos showing fans acting out one of his character Cam's hysterical scenes.

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3 ways to manage content overload (as a reader)

March 17, 2015

3 ways to manage content overload (as a reader)

I churn out content every day—blog posts, magazine articles, press releases, Tweets, LinkedIn updates, the list goes on. This is, of course, not surprising, given that I’m in content marketing.

When sharing knowledge and knowhow in our professional space, we’re constantly dishing about ways you can produce better content: how to create more alluring blog posts, repurpose articles, craft the perfect social media post. But, I’m human, too. And I’m a content consumer. And, honestly, I’m overwhelmed.

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