What you need to know about LinkedIn Publisher

May

What you need to know about LinkedIn Publisher

May 22, 2014

by: Reputation Ink in B2B , Marketing strategy

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In February of this year, LinkedIn opened its platform to long-form publishing through a program called LinkedIn Publisher. Building off the success of its LinkedIn Influencer program, where industry experts like Richard Branch and Martha Stewart post long-form content, LinkedIn decided to expand the opportunity to all members. Initially just 25,000 members were offered the ability to publish long-form content, but others can gain access through an application process.

The application process is fairly simple, requiring simply your name, email, LinkedIn profile URL and two links to examples of professional content you’ve written. I was accepted as a writer within a couple of days after submitting my application, although there is no standard reply time. If you’re not accepted right away, don’t worry. LinkedIn says the platform will be open to all members in the future.

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Jul

Content marketing for non-techies: 7 tips for repurposing content

July 17, 2014

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Creating high-value content is no easy task. Once you’ve taken the time to carefully select a topic your prospects will appreciate, research your topic and write it specifically for the appropriate persona, should you call it quits?

If you’re like most content marketers, brainstorming fresh topics can become laborious after a while. The good news is your posts don’t have to face a “one and done” fate. There are several tips out there for repurposing content, but many of them seem a little overwhelming for those of us who aren’t geeks (no offense, geeks).

Here are a few simple ways non-techies can revamp, recycle and repurpose content to keep the momentum going:

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Jan

Reprint Rights 101: How AEC firms can promote media hits without getting sued

January 27, 2022

by: Kevin Aschenbrenner in Marketing strategy , Content marketing , Architecture, Engineering and Construction

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Reprint Rights 101: How AEC firms can promote media hits without getting sued

Great news! You or one of your architecture, engineering and construction (AEC) subject matter experts published an article or got quoted in an industry trade magazine, and you want everyone to know — particularly potential clients. So, you post the full text of the article to your company’s website, send it to your email lists and schedule some social media posts that link to it for good measure.

Good marketing, right?

While promoting your media coverage is important (and kudos to you for recognizing that), unfortunately you’ve left yourself open to legal action from the media outlet because you’ve just violated their copyright.

The good news is that there are ways to leverage your media hits while staying on the right side of the law — and in the good books of the media outlets that cover your projects.

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May

What is native advertising anyway?

May 20, 2014

by: Michelle Calcote King in B2B , Content marketing

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Native advertising is hot. Facebook, Twitter, Pinterest, Instagram, and Tumblr are all monetizing their platforms with “in-feed ads,” and media stalwarts like Time, Forbes, Wall Street Journal, New York Times, and USA Today are all offering native advertising solutions. According to eMarketer’s report, “Native Advertising: An Emerging Consensus for a New Kind of Ad,” marketers are projecting to triple their spend on native advertising over the next five years, from $1.6 billion in 2012 to $4.6 billion in 2017.

But what exactly is native advertising? Despite its skyrocketing growth, Copyblogger’s 2014 State of Native Advertising Report recently found that about 50 percent of respondents were clueless about the term, and another 48 percent only had a shaky understanding of it.

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