How to get the most bang for your content buck [infographic]

March 16, 2017

When you put blood, sweat and tears (ok, maybe just a lot of strategy, hours and money) into a top-quality piece of thought-leadership content, it deserves a longer shelf life than one round of LinkedIn promotion and a slot in your website “resources” section. Whether you’re an architecture, engineering or construction (AEC) firm or a law firm, long-form content offers like e-books can cost thousands of precious marketing dollars to produce and design, so you need to squeeze out every lead-generation opportunity you can. Top companies know that repurposing content is the smart thing to do — here’s how:

How to get the most bang for your content buck [INFOGRAPHIC]

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About the Author
Maria West

Maria is an online social butterfly who loves drafting the perfect tweet and building relationships in the community through PR and volunteering. With previous experience in marketing and PR roles, she strongly believes content marketing is the icing on the cake of honest communication and branding.

Read my full bio or connect with me on LinkedIn.

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