Why AEC firms need content marketing [infographic]

February 28, 2017

In the world of architecture, engineering and construction (AEC), getting leads isn’t as simple as an a flashy sign near the checkout register. If you’re in the AEC industry, you know better than anyone that B2B clients take their good ol’ time making a hiring decision — that’s because it’s a big deal. Because buyers these days take their time searching information and educating themselves before talking to your business development team, content marketing is more crucial than ever.

Why AEC firms need content marketing

 


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About the Author
Maria West

Maria is an online social butterfly who loves drafting the perfect tweet and building relationships in the community through PR and volunteering. With previous experience in marketing and PR roles, she strongly believes content marketing is the icing on the cake of honest communication and branding.

Read my full bio or connect with me on LinkedIn.

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